DOWNLOAD [PDF] {EPUB} Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman

Sway-The-Irresistible-Pull-of.pdf
ISBN: 9780385530606 | 224 pages | 6 Mb

• Sway: The Irresistible Pull of Irrational Behavior
• Rom Brafman, Ori Brafman
• Page: 224
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780385530606
• Publisher: Crown Publishing Group

Download Sway: The Irresistible Pull of Irrational Behavior

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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

Sway:The Irresistible Pull of Irrational Behavior | Carol Sanford
Sway:The Irresistible Pull of Irrational Behavior. August 12th, 2010 · No Comments. We all like to think of ourselves as rationale, but so often we are not. So why  Sway: The Irresistible Pull of Irrational Behaviour: Amazon.co.uk: Ori
Sway: The Irresistible Pull of Irrational Behaviour: Amazon.co.uk: Ori Brafman Sway is a fascinating insight into the way we all behave and will change the way   Sway: The Irresistible Pull of Irrational Behavior by Rom Brafman
Available in: NOOK Book (eBook), Paperback, Hardcover, Audiobook. A fascinating journey into the hidden psychological influences that derail  “Sway: The Irresistible Pull of Irrational Behavior” - NSCBlog
I recently attended a book club gathering whose participants discussed “Sway: The Irresistible Pull of Irrational Behavior,” by Ori Brafman and  Sway: The Irresistible Pull of Irrational Behavior. | The Rational
http://www.swaybook.com/. Has anyone else read this book? Do you think the behaviors described are truly irrational? Or is something else SWAY- The Irresistible Pull of Irrational Behavior by Ori Brafman
SWAY- The Irresistible Pull of Irrational Behavior Book Review by Joey Ng Date of Review: 25/2/2010. A quick check in the dictionary for the definition of Sway : the irresistible pull of irrational behavior (Book, 2008
Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman] -- A journey into the hidden psychological influences that   Review of “Sway: The Irresistible Pull of Irrational Behavior
Review of “Sway: The Irresistible Pull of Irrational Behavior”. Posted by Ann on February 20, 2011. Read a book review yesterday by John Loftus. It made a lot of   SWAY The irresistible pull of irrational behaviour Ori & Rom Brafman
1. SWAY. The irresistible pull of irrational behaviour. Ori & Rom Brafman. Book summary. This 168 page book is an easy read. I found it hard to put down once I.

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